The geocaching peeps got back to me regarding their profits from the sale of merch in case anyone cares:
Thank you for writing in. While our profits help us to keep 25+ employees gainfully employed working on our websites and other projects, we also promote the practice of Cache In Trash Out within the geocaching community. I encourage you to check out our site on this initiative:
http://www.geocaching.com/cito/
Please let me know if you have any questions.
Best Regards,
xxxxxxxxx
Cache In Trash Out (CITO) is a great way to clean up the environment while your out caching. Basically just bring along a recepticle of some kind - eco-smartbag - www.ecosmartplastics.com - biodegradable plastic bags are cool from Amazon - and pick up trash you see along the route. They have events dedicated to this or you can just do it on every hunt.
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